SANTA CLARA, Calif. — Super Bowl 60 isn’t just a rematch; it’s a collision of history and culture. As the New England Patriots and Seattle Seahawks prepare to settle an 11-year-old score at Levi’s Stadium, the global spotlight shifts to a different kind of quarterback. Puerto Rican superstar Bad Bunny takes the stage tonight, becoming the first male Latino artist to headline the halftime show solo. Kickoff is set for 6:30 p.m. ET on NBC, but the real party starts when the clock hits zero in the second quarter.
Forget the rumors—this is confirmed. Fresh off his Grammy win for Album of the Year last week, Bad Bunny (Benito Antonio Martínez Ocasio) has promised a set performed entirely in Spanish, a first for the NFL. Sources close to the production indicate a high-energy, choreography-heavy 13-minute set that leans into his trap and reggaeton roots. While the internet is buzzing about potential cameos from Cardi B or J Balvin, the 31-year-old star has kept his guest list on lockdown.
Start Time: Expect the lights to dim around 8:00 p.m. ET. However, game flow dictates everything. If Drake Maye or Sam Darnold turn this into a shootout with frequent scoring stops, the show could push closer to 8:15 p.m.
“I’m excited, but at the same time, I feel more excited about the people than even me… This moment, the culture—that’s what makes these shows special. The world will dance.” — Bad Bunny, Super Bowl LX Headliner
Before the coin toss, the NFL is rolling out a vocal powerhouse trio. Charlie Puth will tackle the “Star-Spangled Banner,” a high-pressure gig he reportedly lobbied Roc Nation to get. Brandi Carlile brings her Americana grit to “America the Beautiful,” while Coco Jones delivers “Lift Every Voice and Sing.”
In a massive step for inclusivity, the broadcast features a dedicated multilingual signing program. Celimar Rivera Cosme will perform the halftime show in Puerto Rican Sign Language, ensuring the performance resonates beyond just the audio track.
This isn’t the Brady-Wilson duel of 2015. It’s weirder, and arguably more compelling. The Patriots, led by rookie sensation Drake Maye, defied 50-1 odds to reach the big game after a disastrous 13-loss season last year. Across the field, the Seahawks ride the arm of a resurrected Sam Darnold, looking to spoil New England’s bid for a record-breaking seventh Lombardi Trophy. The Seahawks are hungry; this is their 50th season, and a win here would be the ultimate anniversary gift.
Fans always ask: How much does Bad Bunny get paid? The answer is $0 (aside from a union-mandated nominal fee). The NFL covers the massive production costs—estimated at over $10 million for staging, lights, and dancers—but the artist performs for free. The payoff? Exposure. With over 120 million eyes glued to the screen, streaming numbers historically jump 300-400% overnight. It’s not a gig; it’s a global commercial.
