DENVER — The ankle cast didn’t stop the cash registers. Despite a season-ending injury in the Divisional Round that derailed a Super Bowl run, Denver Broncos quarterback Bo Nix has officially claimed the throne as the most purchased NFL jersey in Colorado, Idaho, and Montana for the 2025 season.
New data released by Lids confirms that while the Broncos fell short on the field, they are dominating the fan apparel game. Nix’s No. 10 didn’t just sell; it saturated the Rocky Mountain region, outpacing national heavyweights even as he watched the AFC Championship from the sidelines.
Orange Crush: Nix’s 14-Win Impact
The numbers tell the story of a franchise revitalized. Nix spearheaded a stunning 14-3 regular season, restoring the roar to Mile High before disaster struck. In the Divisional Round victory over the Buffalo Bills, Nix delivered a performance for the ages—until a fractured ankle in the fourth quarter silenced the stadium.
Without their field general, the Broncos couldn’t withstand the New England Patriots in the AFC Championship, ultimately watching the Pats book a ticket to Levi’s Stadium to face the Seattle Seahawks in Super Bowl LX.
Nationally, the Broncos ranked as the ninth best-selling NFL team in overall gear, finishing just ahead of the Super Bowl-bound Seahawks. It’s a testament to the belief Broncos Country has in their young signal-caller, injury be damned.
National Kings: Barkley and the ‘Boys
While Nix locked down the Mountain West, the national crown belongs to the NFC East. Philadelphia Eagles running back Saquon Barkley secured the No. 1 spot for best-selling player jersey at Lids, capping a massive year for the veteran back.
The Top 5 Best-Selling Jerseys of 2025:
- 1. Saquon Barkley (RB, Philadelphia Eagles)
- 2. Christian McCaffrey (RB, San Francisco 49ers)
- 3. Jalen Hurts (QB, Philadelphia Eagles)
- 4. Patrick Mahomes (QB, Kansas City Chiefs)
- 5. CeeDee Lamb (WR, Dallas Cowboys)
In team gear, the Dallas Cowboys proved once again they are “America’s Team” (at least in retail), taking the top spot overall. They were followed by the 49ers, Eagles, Raiders, and Steelers. Notably absent from the top 10? The AFC Champion New England Patriots, whose march to Super Bowl LX hasn’t yet translated into a national merchandise frenzy.
“It’s bittersweet, man. Seeing the No. 10 everywhere in the stands… it fuels you. I wanted to be out there for them in the title game. We’re not done. We’re just getting started.” — Bo Nix, Broncos Quarterback (via post-season presser)
What’s Next: Super Bowl LX and Rehab
All eyes now turn to Santa Clara this Sunday, Feb. 8, where the Patriots will clash with the Seahawks. For Denver, the offseason narrative shifts to Nix’s recovery. With a 14-win campaign under his belt and a stranglehold on jersey sales across three states, the pressure will be immense for a healthy return in September 2026. The window is wide open, but as this postseason proved, it can slam shut in a single snap.
