FOXBOROUGH, Mass. — The New England Patriots aren’t just preparing for a showdown with the Seattle Seahawks in Super Bowl LX—they’re setting the mood. The team’s official feed lit up Friday night, sharing Bud Light’s latest chaos-fueled teaser that brings back the “Big 3” of beer commercials: Shane Gillis, Post Malone, and Peyton Manning.
The “Keg” Runaway Train
If you thought last year’s “Genie” spot was wild, Bud Light just raised the stakes. The new 60-second spot, titled “Keg,” drops the trio into a formal wedding setting that goes south fast. The premise? A freshly tapped keg breaks loose, rolling down a steep hill while Whitney Houston’s “I Will Always Love You” blasts in the background.
While the wedding party (bride included) tumbles down the slope in a slapstick panic, Gillis plays it cool. The comedian casually strolls down a side path, unscathed, to intercept the keg at the bottom. “Ooooh, what’s that?” Gillis deadpans in the teaser clip shared by the Patriots, beer in hand, as the chaos unfolds behind him.
“Nobody does Super Bowl like Bud Light. It’s always a good time when Post, Shane, and I get together, and this wedding is going to be the can’t-miss event of Super Bowl Sunday.” — Peyton Manning, Hall of Famer & Bud Light Partner
The $60 Play
Bud Light isn’t just relying on star power; they are aggressively targeting the tailgate wallet. To honor Super Bowl 60, the brand announced a massive rebate offer: $60 off kegs for fans nationwide. It’s a clear move to dominate the party scene as New England and Seattle fans stock up for the February 8 kickoff at Levi’s Stadium.
Super Bowl LX Implications
For the Patriots, sharing this promo signals a shift in energy. They aren’t just participants this year; they are embracing the spectacle. With the team locking in their travel plans to Santa Clara to face the Seahawks, the vibe in Foxborough is loose, confident, and ready to party.
The ad drops officially during the broadcast, but if the teaser numbers are any indicator—25K views in the first hour on the Pats’ feed alone—this campaign is already scoring touchdowns.
