DENVER — If you aren’t wearing orange today, you might want to stay indoors. The hype for the AFC Divisional Round didn’t start at kickoff—it exploded yesterday with a massive #OrangeFriday campaign that has the entire city buzzing.
Hunt for the ‘Playoff Pack’
The Broncos’ social media team lit the fuse with a simple challenge: “Show us how you’re reppin’.” The prize? The covetable Playoff Pack seen above—featuring the official “2025 Playoffs” rally towel, commemorative cups, and collector’s buttons.
This isn’t just merch; it’s ammunition. When the Bills step onto Empower Field today, they won’t just face 11 defenders. They will face 76,000 screaming fans armed with those exact CommonSpirit-branded towels. The visual of a sea of orange and white waving in unison is exactly the home-field nightmare Sean Payton ordered.
Fan Hysteria: By The Numbers
- Viral Impact: Thousands of fans flooded X (formerly Twitter) with photos of office parties, painted cars, and pets in jerseys within hours of the post.
- Sold Out: Local retailers reported runs on orange face paint and hoodies as late as 9 PM last night.
- The Vibe: Electric. This is the first home playoff atmosphere in a decade, and the pent-up energy is palpable.
“I’ve been refreshing my feed for eight hours trying to snag one of those towels. I don’t care if I have to paint my house orange—we are READY.” — @MileHighDieHard, via X
Game Day Impact
Expect the energy from #OrangeFriday to translate directly to decibels at kickoff. The team asked fans to “Rep It,” and Denver answered. The message to Buffalo is clear: You aren’t just playing a team; you’re playing a city.
