DENVER — Broncos owners Carrie and Greg Penner just bought a 40% minority stake in the Colorado Rockies. Penner Sports Group now stands as the largest minority partner in the MLB club while the Monfort family keeps majority ownership and runs every day-to-day operation.
Penner Sports Group Locks In Denver Sports Power Play
The deal, announced Friday by Adam Schefter and confirmed across ESPN and the Denver Post, gives the Rockies a massive cash infusion. The franchise, valued at $1.68 billion by Forbes, can now wipe out debt and pour resources into Coors Field upgrades and roster moves.
Broncos fans remember the 2025 season well: 14-3 record, the AFC’s top seed, a hard-fought 10-7 loss to the Patriots in the AFC Championship. That success fueled confidence. The Penners kept their primary focus locked on the Broncos, but they saw an opening to strengthen the entire Colorado sports market.
On the diamond, the Rockies opened 2026 at 6-7 — a far cry from last year’s brutal 6-25 start. Early signs point to real progress under new baseball operations leadership. The timing feels right for fresh capital to accelerate that momentum.
“While our focus remains firmly on the Broncos, we look forward to being supportive, long-term partners of the Rockies and Major League Baseball. We’ve enjoyed getting to know the Monforts and are grateful to join Dick and Charlie in the Rockies’ ownership group along with the other partners.” — Greg and Carrie Penner, Penner Sports Group
What the Deal Means Moving Forward
Rockies fans can expect more aggressive spending on talent and facilities without the Monforts losing control. The Penners bring proven NFL-level business savvy from their Broncos run. That expertise could translate into smarter player development pipelines and shared marketing power across both venues.
The Broncos stay the priority. No day-to-day involvement in baseball operations. Yet the shared Denver footprint creates natural crossover: joint community events, fan experiences, even potential scouting synergies down the road. You could almost feel the energy shift around Coors Field when word broke — the same city that packs Empower Field at Mile High now gets another jolt of big-league ambition.
For the 2026 MLB season, the Rockies sit in the thick of the NL West early chase. A stronger financial foundation could help them avoid another slow start and keep pressure on the Padres and Dodgers. Meanwhile, Broncos brass eyes the 2026 NFL campaign with the same winning DNA that delivered that 14-3 finish last year.
This ownership move cements Denver as a true two-sport powerhouse city. The Penners didn’t just invest money — they bet on the region’s future.
