FOXBOROUGH, Mass. — If the New England Patriots are worried about the infamous “Kardashian Curse” derailing their Super Bowl LX hopes, Robert Kraft just sent a message loud and clear: Not on his watch.
Less than 24 hours after supermodel Kendall Jenner sent social media into a tailspin by publicly backing the Patriots on The Tonight Show, the team’s owner issued a direct, three-word response that has already gone viral.
The Tweet Heard ‘Round the World
On Thursday afternoon, the official Patriots account posted a video of Kraft sitting at his desk at One Patriot Place. With a relaxed smile and the confidence of a man chasing his seventh ring, Kraft addressed the model directly.
“Hey @KendallJenner, we got this,” the caption read, punctuated by a flexed bicep emoji. In the 19-second clip, Kraft exudes calm, effectively telling the fanbase to relax—the “Kurse” has no power here.
The Context: Why Everyone Was Panicking
For the uninitiated, the panic started Tuesday when Fanatics Sportsbook dropped their “Bet on Kendall” campaign. In the self-aware ad, Jenner jokes that since her NBA exes (like Devin Booker and Ben Simmons) tend to “hit a rough patch” after dating her, she’s taking her talents—and her wagers—to the NFL.
The situation escalated Wednesday night on Fallon:
- Jenner FaceTimed her “friend” (and Patriots legend) Tom Brady live on air.
- After Brady dumped a truckload of analytics on her, Jenner ignored the data and went with her gut.
- The Pick: She officially bet on the Patriots to beat the Seattle Seahawks in Super Bowl LX.
Social media immediately lit up with jokes that New England’s title hopes were doomed. Kraft’s video is a calculated, brilliant PR move to embrace the narrative rather than let it fester.
“I’m an information person… I feel like I need all the information I can get to make an educated decision. And [Tom] is the perfect person to ask.” — Kendall Jenner, on calling Brady for advice
Playoff Implications: Can Drake Maye Handle the Heat?
While the internet memes about curses are fun, the reality on the field is serious. The Patriots are preparing to face a lethal Seattle Seahawks defense at Levi’s Stadium on February 8.
Second-year quarterback Drake Maye, who has been nothing short of a revelation this postseason, now has to navigate not just the Seahawks’ pass rush, but the sudden glare of Hollywood superstition. Kraft’s public vote of confidence isn’t just for Kendall—it’s a shield for his young QB. By taking ownership of the “Kurse” talk, Kraft absorbs the pressure, letting Maye focus on film study rather than tabloid fodder.
